After nearly 50 years in Southern California, Yamaha Motor Corp., U.S.A. is done.

Yamaha Motor Corp., U.S.A. is relocating its corporate headquarters from Cypress, California to Kennesaw in Cobb County. Governor Kemp co-announced the move on March 10, 2026.

This is not a company making its first Georgia move. Yamaha already runs a 1.3-million-square-foot manufacturing plant in Newnan with roughly 2,000 employees and a marine division in Kennesaw. The existing 75,000-square-foot Marine Innovation Center in Kennesaw will anchor the expanded corporate presence.

What’s leaving California: approximately 250 corporate employees, relocating in phases from late 2026 through 2028. What’s staying in California: nothing. The Cypress campus — land, offices, warehouses — is listed for sale.

Yamaha cited operational efficiency and proximity to existing Georgia operations. The logic is direct. When you already have 2,300 employees across Georgia and a technology center in Kennesaw, keeping corporate in Southern California is a coordination problem. The move removes it.

This is one of the more substantial California-to-Georgia headquarters relocations the corridor has seen in recent years — and it arrives at a moment when Cobb County is accumulating a pattern of out-of-market HQ moves that is starting to look structural, not coincidental.